From Madison Avenue to Silicon Valley
In addition to integrated advertising, Christine has extensive experience in crafting content, brand, go-to-market, sales collateral, PR, and creative strategies for various technology startups (ad tech, SaaS to wearable tech).
FB Creative & Marketing Platform Smartly.io
Content and brand marketing for the world’s largest FB marketing and creative partner Smartly.io. Doubled blog volume and grew social reach by 25% in the first 5 months. Revamped the company website, launched a newsletter and long-form content program. Led creative campaigns like the Cannes Chatbot and animated case studies.
Programmatic Ad Tech Platform Kiosked
Ran content marketing and brand messaging for the programmatic as tech platform Kiosked. Go-to-market and PR launch for the 360 video ad format that got shortlisted at Mumbrella Awards. 10x growth in blog readers, 5x social media engagement. Tripled email open rates with 1,5x higher click-throughs.
HEAL Lab: Tech Innovation for Smarter Living
Comms, PR content, and video content for HEAL Lab that is a technology hub for healthy and affordable living. HEAL uses AI, AR, iOT, and big data to craft solutions for architects, real-estate developers, and homeowners alike.