Award-winning integrated and digital creative

A Sports Betting Soap Opera on Facebook

Betting adds drama and emotions to any sporting event – we created a Facebook-exclusive soap opera for the Finnish sports betting company Veikkaus. The show starred the former Bold and The Beautiful actor Ronn Moss, along with an array of Finnish athletes. Game of Emotions premiered exclusively on Facebook, yet it was advertised like a new TV-series: a series trailer, print and online advertising, PR stunts, and social media.