Award-winning integrated and digital creative
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A Live-Chat in Banners Nationwide

Eurojackpot is a Pan-European lottery that hands out tens of millions of euros every Friday night. To show that anything is possible, we put the nation's most celebrated rap superstar, Elastinen, into a live chat banner on all the main news and entertainment sites.

15 000 people took part in chatting with Elastinen and the campaign reached 1,5 million people in two days. The stunt was awarded as the "Best Online Ad of 2015" at the Grand One Awards for digital advertising.

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