Integrated, content, digital, and social advertising, launching startup tech brands. 30+ awards from shows like The Cannes Lions, One Show, The New York Festivals, Eurobest.
Author and speaker: Adweek, Digiday, eMarketer, MartechSeries, The Huffington Post, The Drum, The B2B Growth Show Podcast, The Madwomen Podcast, Advertising Week New York, and more. Author of the New York anthology Naming Painkillers.
Brands: Nissan, Tim Hortons, GSK, Eurojackpot, Fiskars, Veikkaus, Thinx, Paulig
Resume
2018- Head of Americas Marketing, Social Media Company Smartly.io, NYC
2017– Copy Lead and Head of Content, Social Media Company Smartly.io, NYC
2015-2017 Content Director (ACD) at the Ad Tech Startup Kiosked, NYC
2010-2015 Sr. Copywriter at TBWA\Helsinki, Helsinki
2008-2010 Marketing Coordinator at Dentsu Aegis Network, Helsinki
Awards
2018 Digiday Awards: The Best Social Media Platform of the Year
2017 General Assembly Mentor Program Top 12
2017 The Ad Club of New York Young Innovator Finalist
2017 Mumbrella Awards Asia, Most Engaging 360 Video Shortlist
2016 The Ad Club of New York Young Innovator Nominee
2016 European Business Awards: The ELITE Award for Growth Strategy of the Year for Kiosked
2015 The Cannes Lions Shortlist Award in the category of "Creative Data" for Physical Cookie
2015 The Appy Awards First Prize in Marketing/Branding/ Advertising for GSK weQuit application
2015 The New York Festivals Silver in the category of "Integration into a TV Show or Series" for Brändärit/ Buy This!
2015 The New York Festivals Bronze in the category of "Fictional Program, Series, or Film Dedicated to a Product or Brand" for Brändärit/ Buy This!
2015 The New York Festivals Finalist Award in the category of "Design: Use of Medium" for Physical Cookie
2015 The One Show Silver in Branded Entertainment for Brändärit/ Buy This!
2014 The Cristal Awards Sapphire Award –Branded Content: Best Film, Series, or Fictional Content for Brändärit/ Buy this!
2014 The Cristal Awards Emerald Award –Branded Content: Best Integrated Content Campaign for Brändärit/ Buy this!
2014 Eurobest Grand Prix in Branded Content and Entertainment for Brändärit/ Buy This!
2014 Eurobest Silver in Branded Content and Entertainment for Brändärit/ Buy This!
2014 Eurobest Innovation Finalist/ Paulig Muki Coffee Cup
2014 Ad Age Cover Contest Finalist
2012 The Cannes Lions Bronze in Best Use of Social Media for Nissan Rumble
2012 Golden Hammer Silver in Interactive/ Social Media for Nissan Rumble
2012 Ad Age Cover Contest Finalist
Awards (National)
2014 Eurobest Young Creatives Finland Gold in Integrated Marketing
2015 Vuoden Huiput Awards Silver in Innovative Media or Environment for Sponda Physical Cookie
2015 Vuoden Huiput Awards Silver in Innovative Media or Environment for Brändärit/ Buy This!
2015 Vuoden Huiput Awards Silver in Design Branding for Paulig Muki
2015 Finnish Marketing Achievement of the Year for Brändärit/ Buy This!
2015 Grand One Gold in Integrated Marketing for Brändärit/ Buy This!
2015 Grand One Best Online Ad of the Year for Eurojackpot Live Banner
2014 Young Lions Finland Cyber Gold (integrated social media campaign)
2014 Vuoden Huiput Awards Gold in Integrated Marketing for Veikkaus Game of Emotions -soap opera
2012 Kultajyvä Print Advertising Award, Gold in Nonprofit Advertising Category for Talent or Limbs
2012 Young Lions Finland Iron Lion (chosen by the audience)
2012 Young Lions Finland Press Gold